PepsiCo Mexico reduced the amount of sugar and salt in snacks by 24 percent, according to a report published on August 17, 2018.
The company took this step as part of a long-term reformulation strategy that was designed to reduce added sugars and sodium across products. Paula Santilli, president of PepsiCo Alimentos México said that use of sodium was slashed by almost a quarter and level of saturated fat in popular brand Cheetos also was reduced by the company.
Santilli said, “We have invested in our plants, which are totally changed in the distribution center and in the routes with hybrid trucks. We have invested more than US$5 billion and we will continue investing.”
Mexico was a pioneer in implementing a sugar tax on sugary soft drinks in a bid to cut alarming obesity rates, initially enforcing regulations of one peso per liter on January 1, 2014. Around three years after it began the one peso tax on sugary sweetened drinks, there was evidence to show that fewer people were buying sodas with an overall decline of 7.6 percent.
The company will continue to refine its food and beverage choices to meet changing consumer needs and preferences. This will be done by reducing added sugars, saturated fat and salt and by developing a broader portfolio of product choices.
One goal in terms of added sugar is for at least two-thirds of the global beverage portfolio volume to have 100 calories or fewer from added sugars per 12-oz. serving. Another goal for sodium reduction is for at least three-quarters of the global foods portfolio volume not to exceed 1.3 milligrams of sodium per calorie.